ECO-LINGUISTIC FRAMING OF CLIMATE CHANGE IN PAKISTANI ENGLISH-LANGUAGE NEWSPAPERS (2010-2022)

Abstract

This study is a journey into the eco-linguistic construction of climate change in Pakistani English Media Newspapers, 2010-22 involved for analysis. The article examines the depiction of climate change in the media aiming at linguistic strategies for representing environmental challenges. Drawing on a newspaper article corpus, this study endeavors to map prevalent climate sheltering discourses and their influence on social imaginaries of the environmental crisis. The approach brings together discourse analysis and an eco-linguistic framework and studies, in one, both lexis choice and narrative structure. The results show that climate change is typically portrayed as an urgent disaster, with significant focus on both the global and local scale. Moreover, the articles are likely to be written in an emotional language that emphasizes human weakness and how action is needed now. The research highlights the influence of media on climate change discussion and recommends ways to improve environmental presentation in the media.

Keywords: Eco-linguistics, Climate Change, Pakistani Newspapers, Discourse Analysis, Media Framing, Environmental Communication